Ini na, tungod kay jaon nay ako laja sanan pokot, an musunod an pagdagsang nan kuha nan Pidjanga. I thought at first that by acquiring fishing gears, we will have our daily "panud-an". Nakay, mabidli na man kun sige, sanan, dako-dako man badja an ako napalit, pan-negosyo na gadjud ini.
In between "rounds" during the afternoon, my brother Concon, takes time to cut the freshly-caught Pidjangas from the lake, for drying. Five to six kilos of fresh Pidjangas make up around a kilo of dried ones (buyad or dinaing).
When I went home for Daddy, Concon showed me his products, and I was amazed by its cleanliness and "craftsmanship". Ay, ay... labor of love. Nah, dili na affordable!
I brought samples for taste test. The quality is really good that I braved giving some to colleagues here in the UN. Whew, the response is great. There will be a demand (ngay! basin kun aja na magkajagi-jagi!).
I am thinking of making a label for future packaging similar to what Monmon has prepared (here) which he said did not materialize because most of his "assistants" were very busy (mga WPD!!!, di ba Mon?).
Should I go into serious business of promoting and marketing Dried Pidjanga or not? I'll review first the four "Ps" of marketing.
What do you think? Aw matuod... let me know if you want samples. I am just in the QC area.
(Photo: I took the photo from the actual drying station of Concon in between Daddy's little nipa hut and our old ancestral home in Mainit)
Post: Zimm (www.pidjanga.blogspot.com)
Jul 4, 2007
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